Uri Baruchin – Medium

Uri Baruchin

he/him

Uri Baruchin

Mind the drift: NotebookLM, WhatsApp chats, and the illusion of understanding

About a week ago, I experienced the most incredible AI demo since my first encounter with ChatGPT. Trust me, this is no exaggeration.

Oct 1

Mind the drift: NotebookLM, WhatsApp chats, and the illusion of understanding

Oct 1

Uri Baruchin

Understanding Creative Strategy: How do you like them apples?

Dismantling Apple’s brand essentialism myth

Sep 20

Understanding Creative Strategy: How do you like them apples?

Sep 20

Uri Baruchin

Turn AI chatbots into better writing partners: a step-by-step guide for the less famous

This simple process, taking as little as 15–30 minutes with the majority of the work done by the AI, creates a bespoke tool that enhances…

Sep 19

Turn AI chatbots into better writing partners: a step-by-step guide for the less famous

Sep 19

Uri Baruchin

Your in-housing is likely to recreate some familiar client-agency tensions

In-housing, the practice of merging creative services with marketing teams within the same organisation, promises streamlined operations…

Sep 18

Your in-housing is likely to recreate some familiar client-agency tensions

Sep 18

Uri Baruchin

How to choose a creative partner agency

As a client, how should you choose your branding agency? Advertising agency? (or any creative agency, really)

Sep 16

How to choose a creative partner agency

Sep 16

Uri Baruchin

Taming Marketing Babylon

It’s often said that the very things that initially attract you to someone are the things that eventually begin to grate on your nerves…

Apr 22, 2023

The tower of babel made of neon marketing ephemera against a stormy sky

Apr 22, 2023

Uri Baruchin

What to ask in a job interview when they say, “So, do you have any questions?”

There comes the point in most job interviews when the interviewer asks, “Do you have any questions?” 🤔 There’s plenty of content on how to…

Apr 21, 2023

two robots interviewing each other over coffee

Apr 21, 2023

Uri Baruchin
in
Bootcamp

AI and creative development: Rocket fuel for human creativity?

Rocket fuel for human creativity? 🚀💡 Hear me out…

Apr 19, 2023

retro space rocket launching from a laptop

Apr 19, 2023

Uri Baruchin
in
Bootcamp

Reroll to rule with ChatGPT (and the others)

Will people ever stop using AI wrong? 🤖 Ha! Discover why you can expect AI to be inaccurate across a broad range of business and marketing…

Apr 18, 2023

Reroll to rule with ChatGPT (and the others)

Apr 18, 2023

Uri Baruchin

Get-To-By is more than a client-brief capturing tool

I recently had an enlightening conversation with the director team at one of my favourite creative agencies, and the Get-To-By (GTB)…

Mar 21, 2023

Get-To-By is more than a client-brief capturing tool

Mar 21, 2023

Uri Baruchin

Uri Baruchin

he/him

Strategist. Brand consultant. Teaches the D&AD’s strategy masterclass. Writing between marketing and culture.

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