Uri BaruchinTaming Marketing BabylonIt’s often said that the very things that initially attract you to someone are the things that eventually begin to grate on your nerves…3 min read·Apr 22, 2023----
Uri BaruchinWhat to ask in a job interview when they say, “So, do you have any questions?”There comes the point in most job interviews when the interviewer asks, “Do you have any questions?” 🤔 There’s plenty of content on how to…2 min read·Apr 21, 2023----
Uri BaruchininBootcampAI and creative development: Rocket fuel for human creativity?Rocket fuel for human creativity? 🚀💡 Hear me out…2 min read·Apr 19, 2023----
Uri BaruchininBootcampReroll to rule with ChatGPT (and the others)Will people ever stop using AI wrong? 🤖 Ha! Discover why you can expect AI to be inaccurate across a broad range of business and marketing…2 min read·Apr 18, 2023----
Uri BaruchinGet-To-By is more than a client-brief capturing toolI recently had an enlightening conversation with the director team at one of my favourite creative agencies, and the Get-To-By (GTB)…2 min read·Mar 21, 2023----
Uri BaruchininBootcampLanguage-Based AI: The Photoshop of Knowledge WorkAll analogies are flawed, but some are useful.2 min read·Mar 19, 2023----
Uri BaruchinBeyond the hype: a sceptic’s guide to ChatGPTIntro, or “Why like this!?”3 min read·Mar 3, 2023----
Uri BaruchinHow marketing broke brand archetypesThe problem with Brand archetypes. Let’s go! 💥 [a 2.5 minute read] Archetypes have become toxic because the industry tries to force them…2 min read·Feb 24, 2023----
Uri BaruchinHow do you fight fluff when it is presented as strategy?We’ve all been there. You’re on the front lines of creative or strategy, and suddenly you’re handed a piece of fluff that’s supposed to be…2 min read·Feb 23, 2023----
Uri BaruchinGet/to/bye-bye strategy: how to fix advertising’s favourite frameworkThis is the story of how a simple and ubiquitous framework threatens to break advertising.7 min read·Feb 21, 2023--1--1