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Uri Baruchin

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This is your brain on AI (and how to fix it)

Our work should never be just about our tools. It’s about the thinking behind them. Much of the GenAI debate has focused on whether and how…

Mar 10

This is your brain on AI (and how to fix it)

Mar 10

The great creative treasure hunt — how to think about breakthrough thinking

(this post is a part of my “Understanding Creative Strategy” series. Previous chapters here. But also, the impact of AI is built into the…

Feb 18

a path beaten through a hedge maze.

Feb 18

In time and space: Strategy

Isn’t it fascinating that it’s nearly impossible to discuss “thinking,” which happens in time, without resorting to metaphors of space? No…

Dec 13, 2024

In time and space: Strategy

Dec 13, 2024

Why lying about layoffs hurts everyone

The agency world is the canary in the coal mine when it comes to market pain. Budgets here are the first to be cut and the last to recover…

Nov 11, 2024

Cartoon of group of canaries riding a rollercoaster

Nov 11, 2024

Mind the drift: NotebookLM, WhatsApp chats, and the illusion of understanding

About a week ago, I experienced the most incredible AI demo since my first encounter with ChatGPT. Trust me, this is no exaggeration.

Oct 1, 2024

Mind the drift: NotebookLM, WhatsApp chats, and the illusion of understanding

Oct 1, 2024

Understanding Creative Strategy: How do you like them apples?

Dismantling Apple’s brand essentialism myth

Sep 20, 2024

Understanding Creative Strategy: How do you like them apples?

Sep 20, 2024

Turn AI chatbots into better writing partners: a step-by-step guide for the less famous

This simple process, taking as little as 15–30 minutes with the majority of the work done by the AI, creates a bespoke tool that enhances…

Sep 19, 2024

Turn AI chatbots into better writing partners: a step-by-step guide for the less famous

Sep 19, 2024

Your in-housing is likely to recreate some familiar client-agency tensions

In-housing, the practice of merging creative services with marketing teams within the same organisation, promises streamlined operations…

Sep 18, 2024

Your in-housing is likely to recreate some familiar client-agency tensions

Sep 18, 2024

How to choose a creative partner agency

As a client, how should you choose your branding agency? Advertising agency? (or any creative agency, really)

Sep 16, 2024

How to choose a creative partner agency

Sep 16, 2024

Taming Marketing Babylon

It’s often said that the very things that initially attract you to someone are the things that eventually begin to grate on your nerves…

Apr 22, 2023

The tower of babel made of neon marketing ephemera against a stormy sky

Apr 22, 2023

Uri Baruchin

Uri Baruchin

he/him

Strategist. Brand consultant. Teaches the D&AD’s strategy masterclass. Writing between marketing and culture.

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