Uri BaruchinMind the drift: NotebookLM, WhatsApp chats, and the illusion of understandingAbout a week ago, I experienced the most incredible AI demo since my first encounter with ChatGPT. Trust me, this is no exaggeration.Oct 1Oct 1
Uri BaruchinUnderstanding Creative Strategy: How do you like them apples?Dismantling Apple’s brand essentialism mythSep 20Sep 20
Uri BaruchinTurn AI chatbots into better writing partners: a step-by-step guide for the less famousThis simple process, taking as little as 15–30 minutes with the majority of the work done by the AI, creates a bespoke tool that enhances…Sep 191Sep 191
Uri BaruchinYour in-housing is likely to recreate some familiar client-agency tensionsIn-housing, the practice of merging creative services with marketing teams within the same organisation, promises streamlined operations…Sep 18Sep 18
Uri BaruchinHow to choose a creative partner agencyAs a client, how should you choose your branding agency? Advertising agency? (or any creative agency, really)Sep 16Sep 16
Uri BaruchinTaming Marketing BabylonIt’s often said that the very things that initially attract you to someone are the things that eventually begin to grate on your nerves…Apr 22, 2023Apr 22, 2023
Uri BaruchinWhat to ask in a job interview when they say, “So, do you have any questions?”There comes the point in most job interviews when the interviewer asks, “Do you have any questions?” 🤔 There’s plenty of content on how to…Apr 21, 2023Apr 21, 2023
Uri BaruchininBootcampAI and creative development: Rocket fuel for human creativity?Rocket fuel for human creativity? 🚀💡 Hear me out…Apr 19, 2023Apr 19, 2023
Uri BaruchininBootcampReroll to rule with ChatGPT (and the others)Will people ever stop using AI wrong? 🤖 Ha! Discover why you can expect AI to be inaccurate across a broad range of business and marketing…Apr 18, 2023Apr 18, 2023
Uri BaruchinGet-To-By is more than a client-brief capturing toolI recently had an enlightening conversation with the director team at one of my favourite creative agencies, and the Get-To-By (GTB)…Mar 21, 2023Mar 21, 2023