Get email notifications for this series and beyond by signing up here The Paradigm At the heart of our creative strategy model are the ‘marketing win conditions’ of Integrity, Relevance and Difference. I often refer to that part of the model as ‘The Paradigm’. I use ‘paradigm’ because I believe it reflects…

Get email notifications for this series and beyond by signing up here So, to recap — last time I had the cheek to suggest a unified model of creative strategy. This time, I’m going to get a little bit nerdy to unpack that model and the thinking behind it. That…

Get email notifications for this series and beyond by signing up here Marketing and advertising are suffering an effectiveness crisis. Experts and practitioners both agree that creativity plays an important part of the solution. But to make it work, we need to bridge a rarely addressed gap. People often think…

(This is the written version of a talk developed during 2020 between IsolaTed Talks, CIPR annual conference and the BMC podcast) Last year, as I watched family, friends, clients, students, and myself adjust to the pandemic, I found myself thinking a lot about how people and organisations react to a…

Can we talk about the paradox of choice? You know, just before we happily let behavioural economics take over marketing strategy completely? It’s not that simple. As behavioural economics become more important in marketing, Barry Schwartz’s 2004 best-seller and some writing that followed him are almost a dogma for some…

Curated articles; observed patterns ¯\_(ツ)_/¯ Week 13 of UK lockdown (and shops are reopening) World: 7,823,289 confirmed cases; 431,541 confirmed deaths (WHO, Monday 15/6) You can get this by email. Please like and share it if you think other people may find it helpful. Stepping away from The Reader Apologies for skipping last week. Other…

Curated articles; observed patterns ¯\_(ツ)_/¯ Week 11 of UK lockdown World: 6,057,853 confirmed cases, 371,166 confirmed deaths You can get this by email. Please like and share it if you think other people may find it helpful. Don’t let them grind us down This week, under very different sets of circumstances in the UK and the…

Curated articles; observed patterns ¯\_(ツ)_/¯ Week 10 of UK lockdown World: confirmed cases 5,304,772, confirmed deaths 342,029 You can get this by email. Please like and share it if you think other people may find it helpful. A society stewing in post-truth politics Lies and misconduct that used to topple governments seem to have little impact…