Uri Baruchin – Medium

Uri Baruchin

Taming Marketing Babylon

It’s often said that the very things that initially attract you to someone are the things that eventually begin to grate on your nerves…

3 min readApr 22, 2023

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The tower of babel made of neon marketing ephemera against a stormy sky

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Uri Baruchin

What to ask in a job interview when they say, “So, do you have any questions?”

There comes the point in most job interviews when the interviewer asks, “Do you have any questions?” 🤔 There’s plenty of content on how to…

2 min readApr 21, 2023

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two robots interviewing each other over coffee

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Uri Baruchin
in
Bootcamp

AI and creative development: Rocket fuel for human creativity?

Rocket fuel for human creativity? 🚀💡 Hear me out…

2 min readApr 19, 2023

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retro space rocket launching from a laptop

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Uri Baruchin
in
Bootcamp

Reroll to rule with ChatGPT (and the others)

Will people ever stop using AI wrong? 🤖 Ha! Discover why you can expect AI to be inaccurate across a broad range of business and marketing…

2 min readApr 18, 2023

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Reroll to rule with ChatGPT (and the others)

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Uri Baruchin

Get-To-By is more than a client-brief capturing tool

I recently had an enlightening conversation with the director team at one of my favourite creative agencies, and the Get-To-By (GTB)…

2 min readMar 21, 2023

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Get-To-By is more than a client-brief capturing tool

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Uri Baruchin
in
Bootcamp

Language-Based AI: The Photoshop of Knowledge Work

All analogies are flawed, but some are useful.

2 min readMar 19, 2023

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A burst of colour pigments, physical but but also very obviously photoshopped.

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Uri Baruchin

Beyond the hype: a sceptic’s guide to ChatGPT

Intro, or “Why like this!?”

3 min readMar 3, 2023

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Beyond the hype: a sceptic’s guide to ChatGPT

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Uri Baruchin

How marketing broke brand archetypes

The problem with Brand archetypes. Let’s go! 💥 [a 2.5 minute read] Archetypes have become toxic because the industry tries to force them…

2 min readFeb 24, 2023

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man visiting the museum of candy floss, holding a stick of floss in his hand.

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Uri Baruchin

How do you fight fluff when it is presented as strategy?

We’ve all been there. You’re on the front lines of creative or strategy, and suddenly you’re handed a piece of fluff that’s supposed to be…

2 min readFeb 23, 2023

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Paper airplane making its way through clouds

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Uri Baruchin

Get/to/bye-bye strategy: how to fix advertising’s favourite framework

This is the story of how a simple and ubiquitous framework threatens to break advertising.

7 min readFeb 21, 2023

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Smiling man in suit holding a hammer in one hand and showing thumbs up with his other hand. Thumb is bandaged.

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Uri Baruchin

Uri Baruchin

Strategist. Director of a boutique agency. Teaches the D&AD’s strategy masterclass and the SCA’s course in strategy. Writing between marketing and culture.

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